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Measuring Innovation and Customer Change

Measuring innovation performance is critical if innovation departments wish to be relevant to the C-suite and to strategy. However, many innovation efforts lack the foundational support to get to the data that matters.  For example, consider two common approaches to innovation -- pitch days, for...

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Continuous Foresight: Visualize Strategy By Testing For Customer Change

In prior posts, we’ve talked about why large companies need innovation at scale.  In contrast to innovation efforts that incubate a small number of ideas, innovation programs that test dozens to hundreds of business model innovations in a systematic way can deliver significant benefits to large...

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