Last week, McKinsey published an interesting report on innovation.  The premise:  “We analyzed hundreds of companies, worldwide, across a decade-long business cycle. The conclusion? Winners change their business mix, year after year. Laggards sit still… [This is ] because the market moves on and...

At Hypershift, we are delivering a new, systematic and data-driven approach to innovation that rests on the premise that you need to test a lot of business model ideas in a lightweight but structured way to learn--from customers--which new ideas are the ones that merit further investment.  This is...