Our 4-day Innovation Sprint gets you started

quickly and unlocks corporate agility.




To help companies respond quickly to rapid changes in the market and/or competition, we introduced the Hypershift Business Model Innovation Sprint. This is a 4-day repeatable process that generates weekly insights into the innovation shifts that can meaningfully impact business results.

The process evaluates the generation of immediate value from concepts that help organizations:  keep customers, increase revenue generated from existing customers, improve profit margins, acquire new customers, and/or resegment customers with more targeted offerings.

These Business Model Innovation Sprints guide participants through our process digitally, so that sprint participants can engage from around the world in an efficient way that generates weekly insights and opportunities that can be presented to management. These tools allow for collaboration in virtual spaces, testing of hypotheses with customers through digital interaction, and online team review and archiving the work. 

Here is an example schedule: 


Day 1

Strategic Alignment / Begin Contacting Customers

What customer segments are you targeting and what strategic hypotheses are you testing around changes you could make to your business models? Give each team a lane in the shared whiteboard space and start brainstorming. When the brainstorming is done, figure out what customers you need to talk to and start lining up appointments that day. 

Day 2-3

Customer Interviews / Business Model Iterations

Reach out directly to customers. We've found that many are actually more available to talk and give feedback on their needs, challenges and potential solutions. Don't forget to ask:

  • How have things changed for them - inside the organization, with customers and the market, and any other changes, pressures, and incentives they need to respond to
  • What could you offer or adjust to deal with those immediate impacts and how could that adjust over the next year?
  • When should you get back in touch to show them some options?

Summarize these learnings on the whiteboard and work through Value Delivery and Value Capture change opportunities. 

Day 4

Summarize Results / Present To Management

Based on what they have learned, does each team see there is a real possibility your company could make these changes and offer a product or business model change? If not, scratch that idea off the list. If so, it's an opportunity for that team to do a 2nd Sprint to further refine the opportunity.

Have each team put together a short "Lessons Learned" about their strategy, customer segments, changing customer needs and whether the opportunity was a Go or No Go. Present *all* these learnings to management, not just the Gos. Understanding what isn't likely to work and why is just as important to refining your strategy and what looks promising.

Finally, make sure you have a virtual place for promising opportunities to continue through the Agile Business Model Innovation process and make it all the way to the market. 


Call us today to get your digital innovation program launched!